Willow Peak
Website Development
Revealing Latent Value in Commercial Assets
We designed a narrative-driven digital experience that tells the story of strategic transformation, turning underperforming properties into premium opportunities.
Project Goal: To craft a highly niche, expert brand for Willow Peak that demonstrates deep specialization in transforming distressed Minneapolis office assets, attracting asset owners and investors seeking unparalleled local expertise.
The Challenge: Their hyper-specialized focus is their greatest strength, but it was not being communicated effectively. They needed to convince a very specific audience that they were the only firm with the right strategy for a challenging asset class.
Our Solution: We built a website that is a masterclass in niche marketing, using a single, powerful case study as the central proof point.
Answering the 3 Critical Questions:
What does Willow Peak do? The site immediately states they "specialize in transforming distressed urban office assets" in Minneapolis. This leaves no doubt about their focus.
Why do you need their service? It addresses the pain of owning an underperforming or vacant office building in a post-pandemic market, positioning Willow Peak as the partner to unlock hidden value.
Why choose Willow Peak? The North Loop Repositioning case study is the entire answer. We made this the centerpiece, showcasing the tangible results: 45% vacancy to 95% leased, 40% value increase. This proven result, combined with the promise of "direct access to principals," makes a compelling case for their unique, hands-on approach.
Technologies Used: Figma, Framer
